Almost everyone focuses on SEO techniques that favor Google, but that is not the only search engine that matters. As a leading Aberdeen web design company, at Azzurro Blu we realise that there more to SEO than just trying to appease the Google Gods. You have to attract people on other engines, like Bing, if you want to boost your chances of success. If you don't know how to do that, you should continue reading.
Place keywords in the title of your page. Everyone always go on about using keywords, but many of them do not stress how important it is to put them in the page title. This is a good idea because your page will immediately get the attention of Bing spiders. If you are not sure of which keyword to use, try to aim for one that is the most popular and relevant to your page. Even though you are trying to use keywords, make sure that the title actually makes sense.
Bing's spider is very picky, so you need to make sure that your page has simple navigation. If the spider finds anything difficult about getting around your site, there is a chance you will never reach the top of search engine rankings. While you want to include lots of relevant information, make sure that you create a site that the average person (or spider) will not have a problem getting around.
Add a site map when you are building your website. This will make it very easy for people to get around your page, and it will also create another channel for you to attract Bing spiders. If you can, try using keywords in the site map as well. The more relevant keywords you strategically place, the better, so take advantage of a sitemap for this purpose.
Make sure that all of your content is original. if the search engine spiders believe that your site is a copy of another one, they will not move it any higher in the search results. They may believe that this is the same page, and they will be hesitant about things. Even if you see something you want to share from another site, make sure that you do it in your own words.Try not to use a lot of Flash and splashy graphics on your site. While this may be placed there in order to serve as eye candy, all it will do is make your site unviewable by Bing spiders. Is catching the eye of a few users worth losing a higher spot in search engine results? You need to ask yourself that when you are building your site. Flash is a very expensive website component that does a lot more harm than good.
If people can find your site effortlessly, they will have no problem visiting you. Over time they may become loyal to you and your business. In order to get that far, it is important that you show up pretty high in Bing search rankings. Use all of the tips highlighted in the article above if you want to attract Bing spiders and claim your business' right place.